A consortium of companies are pledging more openness about Web tracking — and they are developing uniform links or a clickable icon that will take consumers from a Web site or an ad itself to a disclosure page.
Web Tracking and Ad Links
July 2nd, 2009China’s Personal Web Filter
June 30th, 2009FTC & Blog Reviews
June 22nd, 2009Surprise, surprise…FTC plans to monitor blogs for claims, payments — FTC prepares to crack down on bloggers compensated for posts.
Click Fraud Case
June 17th, 2009An interesting case: Microsoft sues Vancouver family syndicate for $750,000 US over alleged ‘click fraud’
When I first read this article, alot of the comments were from people who obviously have never had to pay out for advertising where some jerk or some jerk’s bot was repeatedly clicking on their ads.
And then there’s the comments that confuse the issue by having a Mac vs Windows argument — which has nothing to do with the subject at hand.
There’s also the ‘this never happens at Google’ crowd. Unfortunately it can and and has happened at Google as well.
MySpace PPC Advertising
June 15th, 2009Just noticed that MySpace now offers an in-house PPC advertising solution for: “Small Business Advertising, Affiliate Marketers, Music and Entertainment Advertising, and more”. Called MyAds, it’s a Pay Per Click Advertising model, currently in Beta. Thus far there are a number of targeting options but it looks like you can only target U.S. MySpace users so far. Of course it’s good being able to segment interests and demographics. But what if you want to target Canadians or Brits or Aussies or Kiwis? Or any other country for that matter….
MySpace MyAds touts that you can get started as low as $5.00 a day. However, at a rate of 25ยข per click it’s more expensive than other PPC ad sites. Moreover that $5.00 translates into 20 clicks. Still, this could be a good additional source of advertising for some.
I should go to TechCrunch more often. Just found out that MySpace MyAds was launched on October 12, 2008. From TC: MySpace Launches ‘My Ads’ Self Serve Ad Platform: Is This Their Google Moment? (my answer: no.)
As this is the first time I’ve noticed the product’s availability at MySpace (and I’m there frequently) one wonders why they decided to make it more prominant. In fact, if it hadn’t been featured on the main page I wouldn’t have known about it from MySpace; it looks pretty hard to find unless you already know about it.